Perhaps you’ve heard the news that a certain social network is going public, a move that promises to raise as much as $16 billion, boost its hoodie-wearing founder’s net worth to $24 billion and value the company at more than $100 billion. What’s that mean for doctors with brand or personal pages on the world’s [...]
Doctors Should Tap into Local Search to Promote Their Practice
What do doctors and surgeons have in common with mechanics, financial planners and real estate ...
5 Ways Doctors Can Develop a Strategic Social Media Presence
As a self-described digital analyst and futurist, Brian Solis has made a career of studying the effects of social media on business and the culture. A successful blogger, principal at Altimeter Group and the author of “The End of Business as Usual,” he is unlike most social media experts in that he readily admits there [...]
Doctor Seeking Patients? Hint: They’re in Online Communities
If you think of your practice website as your digital storefront, have you ever wondered why more customers aren’t “knocking on your door? It may be because they’re all hanging out together at the virtual coffee shop down the street. According to a new report by PwC’s Health Research Institute, community-oriented sites show as much [...]
For Doctors, It’s not just Social Media, It’s Social Business
You don’t have to have an advanced degree in computer science to know that online communities have empowered consumers to an unprecedented degree. But did you realize they also offer similar benefits to doctors? It’s true. While some doctors still view social media warily and worry about the loss of control, others in the industry [...]
Social Engagement Can Help Doctors Grow their Practice and Counter Bad Reviews
What’s the difference between companies that are socially engaged with their customers and ones that aren’t? On average, the former realize a return on investment (ROI) that’s more than four times higher than the latter. According to a recent report by the PulsePoint Group and the Economist Intelligence Unit, companies that are actively engaged with [...]
Email Goes Mobile: Obstacles and Opportunities for Doctors
Smartphones — they’re not just for making calls, sending texts and playing Angry Birds anymore. Turns out they’re increasingly being used to read email, a seismic shift that spells both challenges and opportunities for any doctor hoping to keep or increase subscribers to an emailed newsletter. Simply put, if your newsletter isn’t designed for mobile [...]
Should Doctors Respond to Online Reviews?
When it comes to social media, you probably already know how important it is to listen to online conversations about you and your practice. But have you given much thought to how you respond to that conversation? You should because if there’s one thing worse than ignoring what’s being said about you online, it’s responding [...]
Turn Facebook Likes into Visits to your Practice Website
If you asked seven social media consultants what a Facebook “like” is worth, you’d probably get seven different answers. What most neglect to say is that, in and of itself, a “like” isn’t worth a thing. It’s what you do with it that provides the value. Your patients may like you just fine but if [...]
Doctors Should Tap into Local Search to Promote Their Practice
What do doctors and surgeons have in common with mechanics, financial planners and real estate agents? According to a new report from AT&T Interactive, they’re all in the top 5 categories when people search for local businesses. For aesthetic professionals hoping to turn online searchers into potential patients, ignoring local search is like tossing a [...]
Blog, Email or Social — For Doctors, It’s the Content that Counts
Websites, blogs, email, social networks — with so many platforms clamoring for your time and attention, you may find yourself wondering if there’s one medium that’s better than the rest. Alas, no, because the simple truth is, it’s not the medium, it’s the message. When it comes to engaging with online consumers, great content is [...]
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The Future of Facebook: Doctors Will Need to Be “Social by Design”
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5 Ways Doctors Can Develop a Strategic Social Media Presence
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Doctor Seeking Patients? Hint: They’re in Online Communities
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For Doctors, It’s not just Social Media, It’s Social Business
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Social Engagement Can Help Doctors Grow their Practice and Counter Bad Reviews
