With another Father’s Day come and gone, men from South Florida to the Pacific Northwest are looking at ties and socks they may never wear and longing for something they’ll really enjoy. According to The New York Times, that something could just be a bit of Botox or liposuction. As the paper reported last week, [...]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
In a world where dancing college kids and a Korean pop star can go viral seemingly overnight, it can be tempting to think your latest video, tweet or blog post can have the same kind of viral impact. Alas, it doesn’t work that way for the rest of us, especially when you’re trying to market [...]
Wondering what a small, flightless bird native to the Southern Hemisphere has to do with your practice website and its ranking in search results? If the bird in question is Penguin 2.0, the latest update to Google’s search algorithm, the answer is everything. Rolled out late last month, Penguin 2.0 promises to fine-tune Google’s already [...]
As RealSelf CEO Tom Seery likes to say, most doctors are at one of three stages in their approach to social media. There’s the Crawl stage, which entails basic reputation management, the Walk stage, where doctors freely share their expertise, and the Run stage, in which they embrace the kind of two-way conversation that leads [...]
Every minute of every day, people are online talking about the brands and companies they’ve done business with or are considering doing business with. They’re asking questions, posting compliments and complaints and reading and writing reviews about everything from baby clothes to mommy makeovers. Given the above, the answer to the question “Is your online [...]
This time last year, media outlets from TIME Magazine to TechCrunch reported an interesting phenomenon: While women dominated the pages of Pinterest, men represented the majority of users of Google+. That was then and this is now and, going forward, it’s safe to say that women are thinking beyond pretty pictures of food and fashion. [...]
As a Web-savvy doctor, you no doubt recognize how important it is to monitor your professional reputation by listening to what’s being said about you online. Perhaps you’ve even taken the next step, creating quality content, sharing it via social media and building the sort of following that leads to brand advocacy and great word-of-mouth [...]
You don’t need a Ph.D. in communications to know that the media landscape is undergoing rapid and far-reaching change. Newspapers are folding, books and magazines are going digital and now, it seems, even that mainstay of the living room is losing its lock on viewers. Truth is, more people are spending more time online than [...]
If you’ve been reading this blog for a while, you already know many of the reasons we believe aesthetic professionals need to embrace social media: Patient education. Reputation management. More effective marketing to today’s consumer. But, in light of a recent study by researchers at UCLA, there’s one that may trump all of the above: [...]
If you’ve ever found yourself looking at an image of Michelle Obama — or Jennifer Aniston or Jessica Biel — and found yourself thinking, ‘Wow, impressive arms,’ you’re definitely not alone. With summer and its sleeveless style fast approaching, women all across the country are seeing similar images and giving serious thought to giving their [...]
Everybody loves a good deal — and that’s as true for cosmetic surgery as it is for clothes, cars and cosmetics. So says Regina Lewis of USA Today, whose article in the Money Quick Tips last week led off with the line: Demand for nips, tucks and wrinkle-free faces has consumers clamoring for bargains. The [...]
At last month’s ASAPS conference in New York, I was encouraged to see the number of doctors who are coming to understand how valuable social media can be in promoting their practice. Slowly but surely, more and more aesthetic professionals are realizing that engaging with consumers online is the future and that they can do [...]
There’s a reason they call it the “art” of listening. Trying to ascertain what consumers want is definitely more of an art than a science and nowhere is that more true than in social media. As this infographic from NetBase.com suggests, such “social listening” is especially tricky, in large part, because consumers aren’t sure how [...]
We spend a lot of time at RealSelf talking about the “consumer decision journey” for a very simple reason: When people begin considering cosmetic surgery, they really are embarking on a journey. It can take weeks, months or years as they consider and evaluate their options and it can extend long after the fact as [...]
As an adjunct professor, pediatric ENT surgeon and CEO and chief medical officer of Annica Media, Russell Faust would seem to have his hands full, a jam-packed schedule and plenty of reasons not to take on the potential time-suck of social media. And yet, despite all that, he’s not only a firm believer in the [...]
After our presentation at the 2013 ASAPS Conference in New York, a doctor came up to me with concern about establishing a Code of Conduct (CoC) for her team. “My world is already surrounded by rules, policies and regulation. Doesn’t a Code of Conduct just create more rules for my team? Isn’t social media supposed [...]
Imagine Jennifer Aniston standing on the red carpet thanking you for her new nose or Victoria Beckham telling Oprah about how delighted she is with her new breasts. Well, “imagining” pretty much sums it up. Even if you were the doctor who performed those procedures, the reality is that celebrity endorsements are not all they’re [...]
If you’re looking to score well with aesthetic consumers, the folks at PwC’s Health Research Institute (HRI) have a little advice: Stop! As the Institute notes in a new report, “Scoring Healthcare: Navigating customer experience ratings,” doctors who focus on stars, letter grades and other one-dimensional ratings miss an excellent opportunity to connect with patients, [...]
It’s only been 3 years since I’ve joined RealSelf as the EVP of Doctor Community, yet it’s amazing to me the tremendous shift that’s taken place in how doctors are embracing the world of social media, online reviews and the empowered consumer. Social Media is no longer considered to be just a fad and has [...]
Facebook and social media are not lead generation tools. These services provide an opportunity for prospective patients, fans and followers to get to know you…at an appropriate arm’s length When I presented about the social media-empowered patient at the recent ASAPS and ASDS conferences, one statement I made got audible sighs of relief from doctors: [...]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness August 1, 2012
- Patients Are Rarely Complainers Online April 10, 2012
- 42 Percent Turn to Social Media for Plastic Surgery Research February 8, 2012