Es su práctica médica amigable para los hispanos? If you’re a socially savvy doctor, the question — Is your medical practice friendly to Hispanics? — is not to be taken lightly. According to recent research, Hispanics are not only increasingly interested in cosmetic surgery procedures but also among the nation’s most active users of social [...]
Archive | March, 2012
5 Essential Tips for Email Marketing Your Medical Practice
Email is the technology that Facebook founder Mark Zuckerberg declared as dead. Turns out, à la Mark Twain, reports of email’s death are greatly exaggerated. According to The Radicati Group, a technology market research company, the number of email accounts worldwide is expected to grow from 3.1 billion in 2011 to 4.1 billion by 2015. [...]
“Worth It Ratings” Add Fresh Insights to ASAPS Statistics
The numbers are in: According to just-released figures from ASAPS, more than 9.1 million cosmetic procedures were performed in the U.S. last year, an increase of 1% over the year before and a 197% jump over the last 15 years. Since 1997, the interest in and demand for cosmetic plastic surgery has risen exponentially and [...]
For Doctors, Ignoring Negative Reviews Is Not an Option
No one likes to see bad reviews about their services but closing your eyes to them is never a good idea. And while some doctors are still hesitant to wade into the waters of social media, acknowledging reviews — the good, the bad and the ugly — can pay off in surprising ways. Consider the [...]
Doctors Risk “Reputation Management” Mismanagement
If you’ve been following this blog, you know that online reviews are here to stay. Unfortunately, the same is true for online reputation management (ORM) companies that claim they can make bad ones go away. They can’t — once something is posted online, it’s typically there in one form or another forever — and you [...]
Forums Beat Facebook and Twitter for Aesthetics Purchase Decision Making
You may think everybody on the Internet spends all their time on Facebook but when it comes to purchasing products and services, that’s not necessarily where they’re hanging out. According to recent research by Visible Technologies, a social media monitoring company in Bellevue, Wash., people — and women in particular — demonstrating “purchasing intent” are [...]
