We’ve already talked about how quality trumps quantity for SEO-ing your practice website. But what defines “quality” when posting to followers or fans in social media? Professor Sree Sreenivasane from Columbia Jounalism School suggests–along with other great tips–that social media posts on Facebook, your blog, or Twitter contain at least one of these attributes: helpful useful [...]
Archive | April 7, 2012
Patients Take Purchase Decision “Journeys”
They say the longest journey begins with a single step but for consumers considering cosmetic surgery, it’s the steps that follow that may matter most. And for doctors trying to market their practice in these socially-driven times, being there for the entire journey is more important than ever. These days, aesthetic consumers no longer take [...]
3 Under-reported Social Media Risks for Doctors
Each year I listen in on dozens of practice management sessions at medical conference for plastic surgeons, dermatologists, and facial plastic surgeons. A pattern I’ve seen for several years is that a speaker shares insights about how social media represents significant risks to a medical practice. Tread with fear. This is unbalanced advice. To support [...]
