If you’ve ever considered doing a Groupon or other daily-discount offer, you already know that it can do some serious damage to your bottom line. That’s because such sites typically demand discounts of around 50% and then take half of what’s left. But did you know your reputation could also take a hit? That’s among [...]
Archive | April 12, 2012
When Doctors Should Sweat the Small Stuff – Nurturing Patient Internet Leads (Part III)
As we’ve discussed, Internet patient leads are different than word-of-mouth leads and they require a certain amount of nurturing. Unfortunately, even when you manage them meticulously, some won’t convert, a reality that leads many doctors to dismiss Internet marketing as a poor use of time. It’s common for a medical practice to calculate the conversion [...]
