As the owner of Northwest Center for Aesthetic Plastic Surgery in Bellevue, Wash., Richard Rand, M.D., backs up his professional expertise with an educational resume that includes medical school at the University of Michigan, plastic surgery training at Emory University and 10 years as Chief of Plastic Surgery at the University of Washington Medical Center. [...]
Archive | April 24, 2012
Consumers’ “Social Journeys” Offer Insights for Aesthetic Professionals
The Internet has reinvented the way people shop for everything from music to Mommy Makeovers. Empowered, in large part, by social media, people no longer take a direct route from perceived need to final purchase; instead they undertake a more circuitous path, embarking on what David Edelman of McKinsey & Company calls a “consumer decision [...]
