What do doctors and surgeons have in common with mechanics, financial planners and real estate agents? According to a new report from AT&T Interactive, they’re all in the top 5 categories when people search for local businesses. For aesthetic professionals hoping to turn online searchers into potential patients, ignoring local search is like tossing a [...]
Archive | May 3, 2012
Blog, Email or Social — For Doctors, It’s the Content that Counts
Websites, blogs, email, social networks — with so many platforms clamoring for your time and attention, you may find yourself wondering if there’s one medium that’s better than the rest. Alas, no, because the simple truth is, it’s not the medium, it’s the message. When it comes to engaging with online consumers, great content is [...]
