When it comes to social media, you probably already know how important it is to listen to online conversations about you and your practice. But have you given much thought to how you respond to that conversation? You should because if there’s one thing worse than ignoring what’s being said about you online, it’s responding [...]
Archive | May 4, 2012

Turn Facebook Likes into Visits to your Practice Website
If you asked seven social media consultants what a Facebook “like” is worth, you’d probably get seven different answers. What most neglect to say is that, in and of itself, a “like” isn’t worth a thing. It’s what you do with it that provides the value. Your patients may like you just fine but if [...]
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Patients Take Purchase Decision “Journeys”
April 7, 2012
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Facebook for Doctors: Being Liked Doesn’t Always Add Up
February 19, 2012
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For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness
August 1, 2012
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Patients Are Rarely Complainers Online
April 10, 2012
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5 Biggest Mistakes Doctors Make in Social Media (and What to Do Instead)
February 1, 2012
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