Psychologists doing Botox, oral surgeons doing breast reductions and consumers turning to social media for aesthetic advice from perfect strangers. It’s enough to make a doctor wonder why he or she bothered to get board-certified in a cosmetic medicine specialty in the first place. The answer is that patients who turn to board-certified aesthetic professionals [...]
Archive | May 29, 2012
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Patients Take Purchase Decision “Journeys”
April 7, 2012
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Facebook for Doctors: Being Liked Doesn’t Always Add Up
February 19, 2012
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For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness
August 1, 2012
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Patients Are Rarely Complainers Online
April 10, 2012
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5 Biggest Mistakes Doctors Make in Social Media (and What to Do Instead)
February 1, 2012
5 Cs of Social Healthcare Marketing
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