A medical practice should embrace online reviews because they offer a trove of important service feedback. Ryan Miller from Etna Interactive offered this advice at the recent Vegas multispecialty conference, with specific reference to cases where doctors were able to deliver a better experience once they accepted that online review comments are helpful, rather than a hostile environment [...]
Archive | June, 2012
New Analytic Tools Let Doctors Calculate the Value of Social Conversations
As the world grows increasingly social, it’s only natural that search engines are taking social conversations into account. Known as “social signals,” these online actions — Facebook shares, Twitter retweets and comments on blogs and forums, etc. — are playing an ever-bigger role in the relative ranking of websites in organic searches. They should also [...]
Less Advertising, More Content Marketing
Doctors need to hear this often, because I still see them spending far too many marketing dollars on magazine ads and listings in web directories: the path to good web marketing is content. Tony Quin at imedia connection writes: Across the digital world marketers are learning the same lesson, advertising, and more significantly the marketing [...]
The ROI of Content Marketing: A Winning Strategy for Doctors
I’ve always believed that if you put in the work, the results will come. It was certainly true for the man who said that — basketball great Michael Jordan — but it also offers a roadmap for doctors navigating the changing landscape of online marketing. While paid search still has its place, good content is [...]
Doctors Should Enlist “Brand Advocates” to Promote their Practice
Ad·vo·cate: to speak or write in support of; be in favor of. As an aesthetic professional, you are, of course, an advocate for cosmetic surgery but there’s no reason you have to be a voice crying in the wilderness. In fact, you may have dozens or scores of advocates without even realizing it: They’re the [...]
Doctors Can — and Should — Respond to Online Reviews
Patient privacy. Professional ethics. The occasional horror story about a medical professional sharing patient information online. It’s no wonder some doctors believe they can’t respond to online reviews, a belief that’s not only incorrect but bad for patients, doctors and the aesthetics industry as a whole. There’s a range of options, says Jeff Segal, CEO [...]
Today’s Highly Social Millennials Are Tomorrow’s Cosmetic Surgery Patients
Plastic surgeons often state it: “Most of my patients are Baby Boomers or older, why should I bother with social media?” The obvious answer is that social media is no longer the exclusive domain of the young. Sure, the stereotypical image of a socially connected consumer is a teen or twenty-something tapping out tweets or [...]
As Customer Service Goes Social, Doctors and Patients Benefit
When you envision social media, what do you see? A place where people can communicate with others about their interests, activities and experiences? A venue where you can interact with potential patients, provide insights and promote your practice? An avenue for customer service where you can respond to customer inquiries and concerns? If you didn’t [...]
From the Consumer Journey to Your Practice Website [Infographic]
Needless to say, we at MediBeauty.biz and RealSelf.com are firm believers in the power of social media. Why? Because no other medium is as powerful in facilitating the “decision journey” that consumers undertake or the two-way conversation they seek when considering aesthetic purchases. Unlike many social media sites, however, our goal isn’t to keep people [...]
Top Trends in Cosmetic Surgery Revealed by New Report
According to the latest trend report from RealSelf.com, consumer interest in CoolSculpting, Cellulaze and Mommy Makeovers is on the rise. Consider the numbers gleaned from analyzing the millions of searches that are conducted on RealSelf each month: CoolSculpting: More than 400,000 searches were conducted in the first three months of the year, up 36% from [...]
