A medical practice should embrace online reviews because they offer a trove of important service feedback. Ryan Miller from Etna Interactive offered this advice at the recent Vegas multispecialty conference, with specific reference to cases where doctors were able to deliver a better experience once they accepted that online review comments are helpful, rather than a hostile environment [...]
Archive | June 21, 2012
New Analytic Tools Let Doctors Calculate the Value of Social Conversations
As the world grows increasingly social, it’s only natural that search engines are taking social conversations into account. Known as “social signals,” these online actions — Facebook shares, Twitter retweets and comments on blogs and forums, etc. — are playing an ever-bigger role in the relative ranking of websites in organic searches. They should also [...]
