Your practice website called — it misses you and wants you back. We know, it can be hard to focus on maintaining and updating your website when it’s so easy to post another update to Facebook or tweet a link to an article you just read. But doctors who take a “send ‘em to Facebook” [...]
Archive | July, 2012
Social Shoppers Offer Opportunities for Doctors Who Understand Their Needs
It should come as no surprise that shopping — whether it’s for cameras, cars or cosmetic procedures — is becoming an increasingly social experience. In fact, according to a recent study by Leo Burnett/Arc Worldwide, 42% of Americans — nearly 95 million people — now use social media to shop. Unfortunately, it appears that many [...]
Patient-Centric Marketing: A New Old Concept
It goes without saying that patients aren’t robots, yet many doctors have ended up with their marketing budget dedicated to trying to win over the Google robot using “SEO” tactics, rather than on delivering on the needs of online researchers, i.e., prospective patients. I’ve seen countless examples of how a monolithic SEO-driven marketing strategy leaves [...]
For Doctors, One Brand Advocate is Worth a Thousand “Likes”
Friends don’t let friends get cosmetic surgery from doctors they don’t approve of. I know, it sounds silly but it’s really just another way of saying that word of mouth is everything these days and that the people who “like” you or follow you can mean the difference between a full surgical schedule and an [...]
The Reality of Online Reviews: More Positive than Many Doctors Think
No doubt you’ve heard the phrase “everyone’s a critic.” It’s concise, albeit a bit condescending and, in an era when anyone can post an online review about anything, a fact of business life. But what’s often overlooked is the fact that it doesn’t mean that everyone is critical. In fact, when it comes to online [...]
Post-op Texting Offers New Tool for Busy Doctors
Is it ok 2 txt yr patients? For doctors hoping to remain relevant with today’s digitally driven consumers, the answer is a definitive “yes.” Texting is not only a convenient and increasingly popular mode of communication for millions of people; it can actually facilitate post-operative recovery. That’s among the results of a study published in the July issue [...]
Cosmetic Surgery and Organic Search: For Both, It’s the Results that Count
It’s often said that rank has its privileges — and nowhere is that more true than in the results Web users see when they conduct online searches. Simply put, when your practice website appears higher on search engine result pages (SERPs), you’re more likely to enjoy the “privilege” of having patients click through to your site. [...]
Moms Seek Support (and Makeovers) via Social Media
Doctors who view social media as an unimportant outlet for bored Facebookers and tweeting teens may be missing out on a demographic that can make or break their practice: When it comes to heavy and frequent use of social media, one of the biggest user groups around is also one that expresses a strong interest [...]
Doctors Seeking Lasting Results Won’t Find Them on Facebook
If you’ve been wondering why your Facebook posts haven’t been generating much interest, a new study may have the answer. Turns out that marketing content posted on the world’s largest social network has a surprisingly short shelf life. According to the study, people stop engaging with such content — posting comments, providing feedback, etc. — [...]
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Patients Take Purchase Decision “Journeys”
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Facebook for Doctors: Being Liked Doesn’t Always Add Up
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For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness
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42 Percent Turn to Social Media for Plastic Surgery Research
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5 Biggest Mistakes Doctors Make in Social Media (and What to Do Instead)