It goes without saying that patients aren’t robots, yet many doctors have ended up with their marketing budget dedicated to trying to win over the Google robot using “SEO” tactics, rather than on delivering on the needs of online researchers, i.e., prospective patients. I’ve seen countless examples of how a monolithic SEO-driven marketing strategy leaves [...]
Archive | July 23, 2012
For Doctors, One Brand Advocate is Worth a Thousand “Likes”
Friends don’t let friends get cosmetic surgery from doctors they don’t approve of. I know, it sounds silly but it’s really just another way of saying that word of mouth is everything these days and that the people who “like” you or follow you can mean the difference between a full surgical schedule and an [...]
