At last month’s ASAPS conference in New York, I was encouraged to see the number of doctors who are coming to understand how valuable social media can be in promoting their practice. Slowly but surely, more and more aesthetic professionals are realizing that engaging with consumers online is the future and that they can do [...]
About Maureen Ezekwugo
As EVP, Doctor Community for RealSelf, Maureen Ezekwugo works to enhance the quality of doctors’ experience with RealSelf’s community of aesthetic consumers.
Openness, Engagement and Trust: The 3 Essentials of an Effective Code of Conduct
After our presentation at the 2013 ASAPS Conference in New York, a doctor came up to me with concern about establishing a Code of Conduct (CoC) for her team. “My world is already surrounded by rules, policies and regulation. Doesn’t a Code of Conduct just create more rules for my team? Isn’t social media supposed [...]
As Doctors Embrace Social Media, Creating a Code of Conduct Is Crucial
It’s only been 3 years since I’ve joined RealSelf as the EVP of Doctor Community, yet it’s amazing to me the tremendous shift that’s taken place in how doctors are embracing the world of social media, online reviews and the empowered consumer. Social Media is no longer considered to be just a fad and has [...]
Can Authenticity be the Key to Your Competitive Edge?
Let’s face reality. Your target consumer is changing. The way they are conducting their research, comparing their options and making their decisions is changing too. Consumers no longer want to be sold to with fancy marketing ads or messages. Instead, they want to connect to real people and real doctors who care about their journeys [...]
