Insightful video on how product and experience now define brands-not just what marketers message in advertising. This is hardly lost on doctors who see that patient reviews directly impact (positive and negative) a practice’s ability to attract new patients. Branding in the New World
About TomS
Tom Seery is the founder and CEO of RealSelf. Tom is a frequent speaker at medical conferences about practice marketing, reputation management, and competing on the web. You can follow him at www.twitter.com/seery
Are SEO Consultants Worth It?
I’m a skeptic when it comes to SEO consultants. I’ve used them in the past, and wish I could have that money back. Most SEOs remind me of stock pickers. If they have truly unique insights on what works, then wouldn’t they keep that to themselves in order to get fabulously wealthy? The reality is [...]
Is Your Medical Practice Website Mobile Friendly?
At RealSelf we’re witnessing a dramatic increase in usage of mobile devices consumers use to research plastic surgery, dermatology, cosmetic dentistry, and other medical-beauty topics. In the last quarter of 2010, 1 in 5 visits to RealSelf.com were via a mobile device such as an iphone or tablet computer. The chart here shows the meteoric [...]
