As cosmetic dermatology embraces new technologies like ultrasound skin tightening devices, practices are starting to deliver a greater number of services that go beyond the face. Patients are also asking their dermatologists for minimally invasive body contouring procedures, amongst other non-traditional requests. I’ve observed that this shift in the dermatology market is driving a marked increase [...]
Archive | Advertising RSS feed for this section
Groupon’s Hidden Cost: Your Reputation?
If you’ve ever considered doing a Groupon or other daily-discount offer, you already know that it can do some serious damage to your bottom line. That’s because such sites typically demand discounts of around 50% and then take half of what’s left. But did you know your reputation could also take a hit? That’s among [...]
Should Doctors Do Groupon?
It’s one of the biggest Internet sensations in online marketing but is it right for you? “It,” of course, is Groupon, the deal-of-the-day website that provides big discounts to online shoppers, and it presents unique opportunities and challenges for you and your practice. Groupon can be difficult to work with, says Eva Sheie, director of [...]
Two Steps to Higher Pay-Per-Click ROI
Guest Post by Bill Fukui, Chief Operating Officer at Page 1 Solutions When it comes to online advertising, you may pay per click (PPC) but you earn per conversion. And since Google doesn’t negotiate the cost to be the top listing for a particular search, it’s important to ensure you’re getting the most bang for [...]
Are You Doing Old Fashioned Marketing?
Insightful video on how product and experience now define brands-not just what marketers message in advertising. This is hardly lost on doctors who see that patient reviews directly impact (positive and negative) a practice’s ability to attract new patients. Branding in the New World
