So many social networks, so little return for your efforts. If you ever needed proof that marketing your practice via the major social networks isn’t worth the time you spend (or the agency fees you pay), this infographic from JumpThru puts the issue in sharp focus. The fact is that even though women dominate Facebook, [...]
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Infographic Friday: It’s the Economy, Doctor!
Perhaps you heard the little news item earlier this week that the Dow topped the high it set in 2007 when it closed at 14,253 on Tuesday. Needless to say, the new record was welcome news from Wall Street to Main Street. Whether you’re invested in the market or not, it should be considered good [...]
Cosmetic Surgery: the Cure for Unflattering Profile Photos?
Remember the old saying, a picture is worth a thousand words? These days, a good photo may be worth a lot more than that, especially when it’s posted as part of an online profile on a social media site. From making new friends to landing new jobs, people are discovering that how they look online [...]
New Statistics Confirm Cosmetic Surgery Is a Leading Economic Indicator
What do home sales, car sales and cosmetic surgery procedures have in common? According to new statistics from the American Society of Plastic Surgeons (ASPS), all experienced respectable growth last year. Cosmetic surgeries in the U.S., in fact, were up 5% over the year before, hitting an all-time high of 14.6 million procedures. That, along [...]
Infographic Friday: Aesthetic Procedures through the Ages
It’s often said that true beauty is ageless but, let’s face it, we could all use a little help as the years add up. Likewise, as this infographic from the American Society for Aesthetic Plastic Surgery (ASAPS) suggests, the number of candles on patients’ personal birthday cakes plays a significant role in the types of [...]
The Future of Healthcare Marketing: 4 Trends to Watch this Year
Wondering what the coming year portends in terms of marketing your practice? The folks at healthcare marketing agency Franklin Street have given it some serious thought and identified four trends that will reshape how consumers find, select and interact with their providers in 2013 and beyond: Mobile Matters It’s official: There are now more smartphone [...]
3 Rules for Remaining Relevant with Younger Patients
If you’ve been looking around your waiting room lately and thinking your patients and prospective patients are looking younger, you’re not alone. With more people in their 20s and early 30s opting for cosmetic surgery, doctors face a demographic shift that promises to impact every aspect of their profession. It’s a shift that’s both subtle [...]
Infographic Friday: As PC Sales Dwindle, Going Mobile is Good for Business
Nexus 4s, iPhone 5s and Lumia 920s. Surfaces, Xperias and iPad Minis. With Christmas right around the corner and new devices crowding store shelves, it’s safe to say that the mobile Internet has arrived. Consider the infographic below, created by the web-hosting company, 34SP.com, which highlights the fact that 2012 will go down as the [...]
Infographic Friday: Prepare your Practice Website for the Masses (of Mobile Users)
Perhaps you heard the latest news from a little software company out of Redmond, Wash. With yesterday’s launch of its multi-platform Windows 8 operating system, Microsoft has officially acknowledged that the way people access the digital world is no longer tethered exclusively to the desktop environment. What’s that got to do with cosmetic surgery? Quite [...]
Top Trends in Cosmetic Surgery Revealed by New Report
According to the latest trend report from RealSelf.com, consumer interest in CoolSculpting, Cellulaze and Mommy Makeovers is on the rise. Consider the numbers gleaned from analyzing the millions of searches that are conducted on RealSelf each month: CoolSculpting: More than 400,000 searches were conducted in the first three months of the year, up 36% from [...]
Patients Are Rarely Complainers Online
With countless sites allowing a doctor to get rated anonymously, it’s easy for a physician to conclude the web is against them, and filled with negative posts and bad mouthing. Case in point, at a recent conference I heard a leader within a major medical organization declare that “online cosmetic surgery forums are just made [...]
“Worth It Ratings” Add Fresh Insights to ASAPS Statistics
The numbers are in: According to just-released figures from ASAPS, more than 9.1 million cosmetic procedures were performed in the U.S. last year, an increase of 1% over the year before and a 197% jump over the last 15 years. Since 1997, the interest in and demand for cosmetic plastic surgery has risen exponentially and [...]
Cosmetic Surgery Trend: More Informed Patients, Minimally Invasive
Fewer eye lifts, a boom in Botox and more informed — and increasingly Internet-savvy — patients. For doctors trying to keep up with a changing market, those are among the findings in a pair of recently released reports recapping 2011. First up, the latest report from the American Society of Plastic Surgeons (ASPS), which shows [...]
Doctors Can Stop Chasing Google Ranking
If you’ve been online for a while, you’re probably familiar with search engine ranking reports, the lists that show your practice website’s relative positions for the keywords that people use on Google or Bing. Back in the day, say, 2007, they were a standard metric for determining whether your SEO was good or ineffective. But [...]
Study: 3 in 4 Adults Go Online for Health Research
What do you call someone who goes online to obtain health care information? At Harris Interactive, the folks behind the Harris Poll, they call them “cyberchondriacs,” adding that the term applies to more people all the time. In a survey tracking the growing influence and use of health care information obtained online, the company reports [...]
What’s on your patients’ minds? Their butts
Online searches show big lift for butt augmentation There are no ifs or ands about it — butts are in. And bigger, better-shaped ones are what many medical-beauty clients are looking for. That’s just one of the findings in new data just released from RealSelf.com that tracked the number of searches on the site between October 1 and [...]
