Wondering what a small, flightless bird native to the Southern Hemisphere has to do with your practice website and its ranking in search results? If the bird in question is Penguin 2.0, the latest update to Google’s search algorithm, the answer is everything. Rolled out late last month, Penguin 2.0 promises to fine-tune Google’s already [...]
Archive | Website Design RSS feed for this section
Posting for Profit: 7 Benefits of Doctor Blogging
As an adjunct professor, pediatric ENT surgeon and CEO and chief medical officer of Annica Media, Russell Faust would seem to have his hands full, a jam-packed schedule and plenty of reasons not to take on the potential time-suck of social media. And yet, despite all that, he’s not only a firm believer in the [...]
Infographic Friday: The Search for Health Info Goes SoLoMo
Not familiar with the term SoLoMo? You should be because it’s rapidly redefining how consumers get their healthcare information. Increasingly, people are turning to Social media for insights, searching for Local providers who can fill their needs and doing it all on their Mobile devices. SoLoMo. It’s the connective tissue that’s helping aesthetic consumers navigate [...]
5 Reasons Why Good Reviews Are Good for Business
5 stars. 2 thumbs up. A++. When it comes to trusting information found on the Internet, there’s no escaping the fact that consumers give online reviews, well, glowing reviews. In fact, despite occasional reports of “astroturfing,” it seems they put more trust in them all the time. In fact, according to a survey conducted by [...]
4 Ways Your Website Analytics Can Augment Your Marketing Efforts
Mention website analytics to many doctors and you can almost see their eyes glaze over. Visitor flows, bounce rates, multi-channel funnels — to the uninitiated, the parameters that give Google Analytics and its counterparts their punch can seem all but indecipherable. The good news is that they don’t have to be. On the one hand, [...]
Infographic Friday: As PC Sales Dwindle, Going Mobile is Good for Business
Nexus 4s, iPhone 5s and Lumia 920s. Surfaces, Xperias and iPad Minis. With Christmas right around the corner and new devices crowding store shelves, it’s safe to say that the mobile Internet has arrived. Consider the infographic below, created by the web-hosting company, 34SP.com, which highlights the fact that 2012 will go down as the [...]
4 Things Doctors Can Learn from the Hotel Industry
Every day millions of people go online, surf from website to website and ultimately book… a hotel room. What’s that got to do with cosmetic surgery? More than you might think. In recent years, the hotel industry has come to realize that the way travelers make their buying decisions has changed. Sure, reserving a hotel [...]
Doctors Who Create Great Content Reap Multiple Benefits
If you’ve been reading this blog for a while, you’ve probably heard us say that producing the kind of content aesthetic consumers are looking for is crucial in today’s competitive environment. But don’t take our word for it. As business manager for David B. [...]
Internet Marketing: Experts Offer Insights in Latest ASAPS Webinar
It’s almost 2013: Do you know where your Internet marketing plan is? If not, you should probably start thinking about it as next year and the years to come promise to be ones of rapid and major change. Keeping up with those changes is the key to staying ahead. That was the focus of a [...]
User Reviews Trump Paid Ads for Patients — and Doctors
Perhaps you saw the figures released earlier this year from the number-crunchers at Nielsen. Looking at what sources of information people trusted most, the company found that less than half (47%) of the people surveyed trusted paid advertising. Depending on the outlet — TV, magazines or newspapers — that was a drop of 20–25% from [...]
Infographic Friday: Prepare your Practice Website for the Masses (of Mobile Users)
Perhaps you heard the latest news from a little software company out of Redmond, Wash. With yesterday’s launch of its multi-platform Windows 8 operating system, Microsoft has officially acknowledged that the way people access the digital world is no longer tethered exclusively to the desktop environment. What’s that got to do with cosmetic surgery? Quite [...]
Dermatologists Seeking Web Marketing ROI: 3 Takeaways from the ASDS Annual Meeting
As cosmetic dermatology embraces new technologies like ultrasound skin tightening devices, practices are starting to deliver a greater number of services that go beyond the face. Patients are also asking their dermatologists for minimally invasive body contouring procedures, amongst other non-traditional requests. I’ve observed that this shift in the dermatology market is driving a marked increase [...]
Infographic Friday: Is Your Practice Website Ready for 21st-century Search?
Search is dead. Long live search. Actually, the reality is that search is neither dead nor destined to rule the Web forever. It’s just evolving and doctors who don’t keep up with the changes run the risk of becoming invisible to millions of potential patients. As this infographic from TheSearchAgents.com vividly explains, the old rules [...]
Infographic Friday: Pump up your Practice Website with Landing Pages that Produce Results
In the early days of the Internet, most visitors to your practice website probably got there by typing in its URL in their address bar. Once they did, they were quickly delivered to your homepage, which presumably encouraged them to click around until they found what they were looking for. Alas, that’s not how it [...]
Infographic Friday: Is Your Practice Website Fast Enough?
Patience, they say, is a virtue — unless, that is, you’re a consumer searching the web. In today’s hyper-kinetic, always-on society, people expect speedy results from their Internet activities. And, as this infographic from Econsultancy.com shows, if they don’t get them, they just as quickly go elsewhere: And time definitely is money — as in [...]
Does Your Internet Marketing Need a Facelift?
As an aesthetic professional, you obviously spend a lot of time helping people look their best. Botox to erase wrinkles, Cellulaze to reduce cellulite, Vaser lipo to zap fat, etc. You might want to think of your internet marketing efforts the same way. In fact, if you haven’t given your practice website and social media [...]
Doctor Websites Get More Traffic By Adding Patient Reviews [Reputation Management Tip]
Google a doctor, as in “Dr. Steven Teitelbaum”, and watch Google’s suggestion feature: Try this on your name, and you’ll likely see a similar format: Dr. [your name] Dr. [your name] reviews Google suggested terms represent the majority of queries on the web because it’s fast and reflects what other people like to click on [...]
When It Comes to your Practice Website, the Eyes Have It
No, that’s not a typo. According to a recent eye-tracking study conducted at the Missouri University of Science and Technology, visitors to a website take just two-tenths of a second to form a first impression. And, as the saying suggests, you seldom get a second chance if that impression isn’t very good. As more people use the [...]
Convert Visitors to Your Practice Website into Clients through Video
If a picture is worth a thousand words, what sort of value do you suppose a video has? To get an idea, take a look at the example below. Created by Bang On Target Videos, a maker of animated videos for businesses, the 3:33-minute cartoon should be required viewing for doctors curious about the role [...]
Doctors and Mobile Shoppers: Is Your Practice Website Open for Business?
Have you ever looked at your practice website on a mobile phone? If you haven’t, you probably should because it’s a safe bet that that’s exactly how consumers are going to be viewing it in the years to come. Consider the following infographic from Tealeaf Technology, a customer experience management company that was bought by [...]
