So, you’ve updated the content on your blog, sent out your email newsletter and answered questions on RealSelf.com. Thanks to your hard work, an aesthetic consumer makes contact via phone or email — now what? Sadly, too many doctors think marketing ends with that initial contact when, in fact, it’s time to kick it up […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
Trust. When you get right down to it, no other factor — not price, not location, not credentials — carries more weight when consumers are trying to choose between providers offering similar services and products. And that’s especially true when what they’re considering is an elective, expensive and potentially emotion-laden subject like cosmetic surgery. So […]
If you’ve been in practice for any length of time, you’ve probably been approached by any number of SEO consultants and marketing agencies that claim they can get your website to the top of Google’s search results. Ultimately, the question isn’t whether they can or not but how they go about the effort. Case in […]
It probably sounded like a good idea at the time. In pursuit of a better ranking in search results, the doctor hired a firm to place thousands of backlinks on other websites that pointed to his practice website. The plan was based on the premise that one of the major ways search engines assign value to individual […]
Have you ever seen the video that asks you to count the number of times people pass a basketball back and forth? Created to test the concept of selective attention, it’s an eye-opening demonstration of how easy it is to miss something even when it’s right in front of your face. It was also the […]
They say time flies when you’re having fun but it’s a veritable rocket when you’re talking about ensuring that you’re in compliance with HIPAA. It’s been nine months since HHS released its update to the 1996 rule and six months since those new rules went into effect. Now, as of Monday, all healthcare providers have […]
If you’ve ever doubted the idea that video represents the future of the Internet, consider this little fact: In the time it took you to read the above sentence, more than 8 hours of video will have been uploaded to YouTube. At that pace, that works out to 6,000 hours per hour, 144,000 hours per […]
Online video: it’s not just for clumsy cats and talking dogs anymore. The fact is, if you’re not using video to promote your practice, you’re missing out on what is very likely the most important marketing tool since the direct-mail postcard. Visually compelling, eminently shareable and increasingly easy to produce, video is rapidly becoming the […]
Maintaining a healthy, vibrant website is no easy feat; in fact, it’s a lot like growing a garden. It takes work, it takes commitment and, in the end, there are no shortcuts. Unfortunately, there are still so-called “experts” out there who claim to possess miracle products that can garner you amazing results for very little […]
You won’t find it in the DSM-5 but you could easy get the idea that some aesthetic professionals have an irrational fear of social media. They get feverish about Facebook; they get twitchy over Twitter, and they eschew any form of online interaction that takes them beyond the confines of their own practice website. It […]
Unless you’ve been living in a cave, you already know that social media plays a major role in connecting with aesthetic consumers before they choose a doctor. New research, however, is showing that it’s also becoming increasingly important after the fact in terms of providing customer service and generating loyalty. According to a new study […]
It’s often said that talk is cheap but the converse is every bit as true: the cost of not communicating can be sky-high. As this inforgraphic from Orca Health suggests, low health literacy costs the U.S. healthcare system more than $200 billion a year. And you can’t blame it all on patients. When 50% of […]
A funny thing happened on the way to the grocery story yesterday. I was sitting at a traffic light and looked up at a billboard promising a good deal on a new smartphone. The ad had occupied the sign for several months and I’d probably driven by it without a thought a hundred times or […]
Millennials, shmillennials. If you want to know who the up and comers are in social media, you might want to put down that copy of Cosmopolitan or GQ and peruse the latest research from the Pew Research Center’s Internet & American Life Project. American ages 65 and older have roughly tripled their presence on social […]
Botox for migraines: Some patients swear by it; some would like to swear at whoever convinced them to try it. Either way, they’re definitely talking about it. The procedure, which earns a 46% Worth It Rating from the RealSelf community, topped all other procedures in the site’s weekly Buzz Index, with a score of 192. […]
There comes a time in every doctor’s career when he or she is the recipient of an online review that makes them fighting mad. Some will take a deep breath and respond calmly; some will lash out with verbal counterpunches of their own, and some will take the fight from the Internet to the courtroom […]
In the operating room, you and your staff no doubt work like a well-oiled machine but can you say the same about your efforts in social media? The fact is that while many businesses have come to recognize the importance of having a social media presence, a good portion crank out content with no clue […]
So, you fire up the computer (or get a Google alert) and find yourself reading a review from a patient who’s decidedly — and vocally — unhappy with her experience with your practice. In fact, she’s furious and she’s venting her dissatisfaction on every social network and user review site she can find. What are […]
If you’ve been practicing for any length of time, you’ve almost certainly run into a situation like the one recently reported by a doctor after reading a patient review on RealSelf. The review, it turns out, was quite positive — the patient rated the surgery as “Worth It” and had given the doctor 4 out […]
Unless you spend a lot of time delving into the technical details of social media algorithms, you’re probably not familiar with the concept of EdgeRank. On the other hand, if you’ve ever found yourself wondering why your Facebook posts don’t get much traction, you’ve probably felt its effects. In a nutshell, EdgeRank is the algorithm […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness August 1, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012