Social Media Posts: 13 Attributes Doctors Need to Consider

We’ve already talked about how quality trumps quantity for SEO-ing your practice website. But what defines “quality” when posting to followers or fans in social media?

Professor Sree Sreenivasane from Columbia Jounalism School suggests–along with other great tips–that social media posts on Facebook, your blog, or Twitter contain at least one of these attributes:

1. helpful
2. useful
3. informative
4. relevant
5. practical
6. actionable
7. timely
8. generous
9. credible
10. brief
11. entertaining
12. fun
13. occasionally funny