If you’ve been reading this blog for a while, you already know many of the reasons we believe aesthetic professionals need to embrace social media: Patient education. Reputation management. More effective marketing to today’s consumer. But, in light of a recent study by researchers at UCLA, there’s one that may trump all of the above: [...]

Infographic Friday: A Farewell to (Saggy) Arms
If you’ve ever found yourself looking at an image of Michelle Obama — or Jennifer Aniston or Jessica Biel — and found yourself thinking, ‘Wow, impressive arms,’ you’re definitely not alone. With summer and its sleeveless style fast approaching, women all across the country are seeing similar images and giving serious thought to giving their [...]

New Statistics Confirm Cosmetic Surgery Is a Leading Economic Indicator
What do home sales, car sales and cosmetic surgery procedures have in common? According to new statistics from the American Society of Plastic Surgeons (ASPS), all experienced respectable growth last year. Cosmetic surgeries in the U.S., in fact, were up 5% over the year before, hitting an all-time high of 14.6 million procedures. That, along [...]

Cosmetic Surgery Trend: More Informed Patients, Minimally Invasive
Fewer eye lifts, a boom in Botox and more informed — and increasingly Internet-savvy — patients. For doctors trying to keep up with a changing market, those are among the findings in a pair of recently released reports recapping 2011. First up, the latest report from the American Society of Plastic Surgeons (ASPS), which shows [...]
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Patients Take Purchase Decision “Journeys”
April 7, 2012
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Facebook for Doctors: Being Liked Doesn’t Always Add Up
February 19, 2012
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For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness
August 1, 2012
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Patients Are Rarely Complainers Online
April 10, 2012
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42 Percent Turn to Social Media for Plastic Surgery Research
February 8, 2012
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- Patients (44)
- RealSelf (40)
- Reputation Management (39)
- Social Media (117)
- Trends (17)
- Website Design (25)


