As an adjunct professor, pediatric ENT surgeon and CEO and chief medical officer of Annica Media, Russell Faust would seem to have his hands full, a jam-packed schedule and plenty of reasons not to take on the potential time-suck of social media. And yet, despite all that, he’s not only a firm believer in the [...]
Tag Archives | blogs
Claim your Google+ Profile for Increased Credibility and Better Search Rank
If you’re a socially savvy doctor, you probably already have a Facebook page and, perhaps, a Twitter feed or some photos up on Pinterest. Claimed your Google+ profile yet? If not, you should. Although the search giant’s social network doesn’t generate the media buzz that its competitors often do, it’s growing fast. In fact, according [...]
4 Ways Your Website Analytics Can Augment Your Marketing Efforts
Mention website analytics to many doctors and you can almost see their eyes glaze over. Visitor flows, bounce rates, multi-channel funnels — to the uninitiated, the parameters that give Google Analytics and its counterparts their punch can seem all but indecipherable. The good news is that they don’t have to be. On the one hand, [...]
Doctors Who Create Great Content Reap Multiple Benefits
If you’ve been reading this blog for a while, you’ve probably heard us say that producing the kind of content aesthetic consumers are looking for is crucial in today’s competitive environment. But don’t take our word for it. As business manager for David B. [...]
For Doctors, Social Sharing and Site-based Content May Trump Search
Search engines, social media and blog posts, oh my. Given the plethora of platforms and channels that constitute the digital universe, it’s not surprising that some doctors find Internet marketing about as appealing as a haunted forest full of flying monkeys. The solution, of course, is not to run for cover, but rather, to recognize [...]
Blogging Doctors Should Repurpose Content, not Reinvent the Wheel
After a full day of procedures and consultations, do you really want to sit down and write a blog post or press release about cosmetic surgery? Probably not but the fact remains that providing timely and relevant content about aesthetics is a great way to generate traffic, engage with existing patients and attract new business. [...]
Guest Blogging is Key to Doctor Online Reach
Looking for a proven way to spread the word beyond your medical practice website? Offer to write guest posts on other blogs. This gives you a way to connect with people far beyond your current website’s reach. Blogging, after all, is all about being social and adding your voice to more conversations is a great way [...]
