If you’ve been reading this blog for a while, you already know many of the reasons we believe aesthetic professionals need to embrace social media: Patient education. Reputation management. More effective marketing to today’s consumer. But, in light of a recent study by researchers at UCLA, there’s one that may trump all of the above: [...]
Tag Archives | competitive edge
Bargain Hunters Aren’t Bad People, They Just Need to Know about Better Alternatives
Everybody loves a good deal — and that’s as true for cosmetic surgery as it is for clothes, cars and cosmetics. So says Regina Lewis of USA Today, whose article in the Money Quick Tips last week led off with the line: Demand for nips, tucks and wrinkle-free faces has consumers clamoring for bargains. The [...]
Infographic Friday: The Search for Health Info Goes SoLoMo
Not familiar with the term SoLoMo? You should be because it’s rapidly redefining how consumers get their healthcare information. Increasingly, people are turning to Social media for insights, searching for Local providers who can fill their needs and doing it all on their Mobile devices. SoLoMo. It’s the connective tissue that’s helping aesthetic consumers navigate [...]
Infographic Friday: To Market Your Practice, Go Where the Patients Are
According to legend, the late bank robber Willie Sutton once answered a reporter’s question of “Why do you rob banks?” with the now-famous rejoinder “Because that’s where the money is.” In a way, it’s the same with social media marketing (although obviously without the criminal element): Why should you be marketing your practice on social [...]
Making Time for Social Media Saves Time for More Important Things
After a full day of consults, surgeries and staff meetings, you could be forgiven for thinking that adding more to your workload by maintaining a presence in social media is a time suck you just can’t afford. Truth is, though, that approach has it exactly backwards because social media can actually save you time in [...]
Infographic Friday: To Net More Patients, It Pays to Nurture Internet Leads
The Web is a wonderful thing. It puts a wealth of information at consumers’ fingertips, introduces you to potential patients from around the world and can prompt them to contact your practice via phone or e-mail. But there’s one thing the Web can’t do and that’s convert those people — “leads” in marketing parlance — [...]
Should Cosmetic Surgeons Post their Prices Online?
As we’ve noted before, aesthetic consumers are smart, social and increasingly analytical when it comes to making decisions about procedures and providers. In fact, thanks to the abundance of information on the Internet, they’re using the same criteria — reading reviews, comparing providers — to evaluate tummy tucks that they do for tablets and TVs. [...]
Is Cosmetic Surgery Getting Commoditized?
Petroleum products. Precious metals. Plastic surgery? Technically speaking, only two of the above can be considered commodities but sometimes it can be hard to tell which two. Between industry developments, competitive pressures and changing consumer behavior, it’s not surprising that longtime aesthetic providers are feeling that a profession built on personal expertise and one-on-one relationships [...]
New Research Shows Patients Prefer Board-Certified Cosmetic Specialists
Psychologists doing Botox, oral surgeons doing breast reductions and consumers turning to social media for aesthetic advice from perfect strangers. It’s enough to make a doctor wonder why he or she bothered to get board-certified in a cosmetic medicine specialty in the first place. The answer is that patients who turn to board-certified aesthetic professionals [...]
Can Authenticity be the Key to Your Competitive Edge?
Let’s face reality. Your target consumer is changing. The way they are conducting their research, comparing their options and making their decisions is changing too. Consumers no longer want to be sold to with fancy marketing ads or messages. Instead, they want to connect to real people and real doctors who care about their journeys [...]
