As RealSelf CEO Tom Seery likes to say, most doctors are at one of three stages in their approach to social media. There’s the Crawl stage, which entails basic reputation management, the Walk stage, where doctors freely share their expertise, and the Run stage, in which they embrace the kind of two-way conversation that leads [...]
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For Doctors, Providing Relevant Content is the Key to Social Success
If you’ve ever found yourself frustrated by Facebook, you’re not alone. Between disappearing posts, questionable conversion rates and a steady stream of platform changes, it’s not surprising that many doctors find the site a mixed blessing at best. Case in point: The site’s latest update which entails giving users far more flexibility in determining what [...]
The 5 Cs of Social Healthcare: Choose your Channels to Connect with Top Prospects (Part III in a series)
When it comes to social media, all platforms are not created equal. And when it comes to marketing cosmetic surgery and other aesthetic procedures via social media, choosing the wrong one can result in a lot of wasted time, misspent marketing dollars and minimal return on your investment. Facebook, Twitter, Pinterest — they all boast [...]
Facebook Faux Pas: It’s not about Acquiring New Patients
As the world’s largest social network, Facebook is all about connecting people with one another. Unfortunately, for small businesses, including cosmetic surgery practices, it’s often the setting for a major disconnect, as well. All too often, business owners view the site as a way to generate new business rather than as a means to build [...]
Cosmetic Surgery: the Cure for Unflattering Profile Photos?
Remember the old saying, a picture is worth a thousand words? These days, a good photo may be worth a lot more than that, especially when it’s posted as part of an online profile on a social media site. From making new friends to landing new jobs, people are discovering that how they look online [...]
Infographic Friday: Are You a Good Friend on Facebook?
With more than a billion users, Facebook is many things: A messaging service for keeping up with friends and family. A place to share photos and funny videos. A way to reach out to old flames and former classmates. For businesses, though, it can also be a minefield: Misunderstand how and why people use the [...]
Facebook’s declining reach poses a dilemma for doctors
Now that Facebook has topped 1 billion users, its reputation as “the place you have to be” in social media might appear to be stronger than ever. After all, when a site attracts one of every seven people on the planet, its reach would seem to be nearly infinite. Then again, maybe not. In fact, [...]
Infographic Friday: Why Facebook Just Doesn’t Cut It
With nearly a billion people now on Facebook, it’s not surprising that some doctors think all they have to do is create a brand page and the world will beat a path to their clinic door. Truth is, you can build it but, as this infographic from GetSatisfaction.com notes, that doesn’t mean they’ll come. That’s [...]
Doctors Seeking Lasting Results Won’t Find Them on Facebook
If you’ve been wondering why your Facebook posts haven’t been generating much interest, a new study may have the answer. Turns out that marketing content posted on the world’s largest social network has a surprisingly short shelf life. According to the study, people stop engaging with such content — posting comments, providing feedback, etc. — [...]
The Future of Facebook: Doctors Will Need to Be “Social by Design”
Perhaps you’ve heard the news that a certain social network is going public, a move that promises to raise as much as $16 billion, boost its hoodie-wearing founder’s net worth to $24 billion and value the company at more than $100 billion. What’s that mean for doctors with brand or personal pages on the world’s [...]
Turn Facebook Likes into Visits to your Practice Website
If you asked seven social media consultants what a Facebook “like” is worth, you’d probably get seven different answers. What most neglect to say is that, in and of itself, a “like” isn’t worth a thing. It’s what you do with it that provides the value. Your patients may like you just fine but if [...]
Forums Beat Facebook and Twitter for Aesthetics Purchase Decision Making
You may think everybody on the Internet spends all their time on Facebook but when it comes to purchasing products and services, that’s not necessarily where they’re hanging out. According to recent research by Visible Technologies, a social media monitoring company in Bellevue, Wash., people — and women in particular — demonstrating “purchasing intent” are [...]
Facebook for Doctors: Being Liked Doesn’t Always Add Up
Your patients may Like you on Facebook but that affection may be worth less than you think. Despite the ubiquity of that familiar “thumb’s up” button, research is giving it “thumb’s down” in terms of its power to engage with consumers and generate business. The reason is both simple and complicated. On the simple side, [...]
As Facebook Goes Public, Issues of Privacy Remain
No doubt you’ve heard the news that Facebook is going public, a move that will value the company at $75–$100 billion, make Mark Zuckerberg a billionaire 28 times over and further the company’s reach into the lives of the 845 million — and counting — people who have accounts. That’s quite a target market for [...]
5 Biggest Mistakes Doctors Make in Social Media (and What to Do Instead)
Guest Post by Monique Ramsey, CSMS, Founder & CCO of Cosmetic Social Media Here’s a staggering statistic… did you know that 96% of people who like a Facebook page NEVER go back to that brand’s wall? We’re here to help you avoid the costly social media mistakes and give your fans a reason to show [...]
