Mention website analytics to many doctors and you can almost see their eyes glaze over. Visitor flows, bounce rates, multi-channel funnels — to the uninitiated, the parameters that give Google Analytics and its counterparts their punch can seem all but indecipherable. The good news is that they don’t have to be. On the one hand, [...]
Tag Archives | Google Analytics
Infographic Friday: Allocating Internet Resources? Appropriate Attribution Is the Answer
It’s December 2012 — do you know where your Internet prospects are (coming from)? Unfortunately, too many doctors don’t, relying instead on a superficial look at their website analytics to determine what sites directly deliver visitors to their practice website. That technique is called the “last-click method” and it’s time to recognize that its time [...]
Internet Marketing: Experts Offer Insights in Latest ASAPS Webinar
It’s almost 2013: Do you know where your Internet marketing plan is? If not, you should probably start thinking about it as next year and the years to come promise to be ones of rapid and major change. Keeping up with those changes is the key to staying ahead. That was the focus of a [...]
Smart Doctors Don’t Buy into the “Last Click Wins” Myth
To hear some news reports tell it, you could be forgiven for thinking that Olympic gymnast Gabby Douglas won the team gold all by herself, Carmelita Jeter had no teammates for the 400-meter relay and soccer goalie Hope Solo lived up to her last name and won the final match singlehandedly. Needless to say, others’ [...]
New Analytic Tools Let Doctors Calculate the Value of Social Conversations
As the world grows increasingly social, it’s only natural that search engines are taking social conversations into account. Known as “social signals,” these online actions — Facebook shares, Twitter retweets and comments on blogs and forums, etc. — are playing an ever-bigger role in the relative ranking of websites in organic searches. They should also [...]
When Doctors Should Sweat the Small Stuff – Nurturing Patient Internet Leads (Part III)
As we’ve discussed, Internet patient leads are different than word-of-mouth leads and they require a certain amount of nurturing. Unfortunately, even when you manage them meticulously, some won’t convert, a reality that leads many doctors to dismiss Internet marketing as a poor use of time. It’s common for a medical practice to calculate the conversion [...]
Metrics for Doctors Investing in Social Media
The measure of success in social media marketing is a simple count of your fans, likes, and follows, right? That’s old thinking. Amy Chang, director of product management at Google, puts it: …better measurement tools will help marketers make smarter decisions about their investments in social. Vanity counters, such as friend counts and reshares, will be [...]
Is Your Medical Practice Website Mobile Friendly?
At RealSelf we’re witnessing a dramatic increase in usage of mobile devices consumers use to research plastic surgery, dermatology, cosmetic dentistry, and other medical-beauty topics. In the last quarter of 2010, 1 in 5 visits to RealSelf.com were via a mobile device such as an iphone or tablet computer. The chart here shows the meteoric [...]
