As the world’s largest social network, Facebook is all about connecting people with one another. Unfortunately, for small businesses, including cosmetic surgery practices, it’s often the setting for a major disconnect, as well. All too often, business owners view the site as a way to generate new business rather than as a means to build [...]
Tag Archives | leads
Infographic Friday: To Net More Patients, It Pays to Nurture Internet Leads
The Web is a wonderful thing. It puts a wealth of information at consumers’ fingertips, introduces you to potential patients from around the world and can prompt them to contact your practice via phone or e-mail. But there’s one thing the Web can’t do and that’s convert those people — “leads” in marketing parlance — [...]
4 Things Doctors Can Learn from the Hotel Industry
Every day millions of people go online, surf from website to website and ultimately book… a hotel room. What’s that got to do with cosmetic surgery? More than you might think. In recent years, the hotel industry has come to realize that the way travelers make their buying decisions has changed. Sure, reserving a hotel [...]
Internet Marketing: Experts Offer Insights in Latest ASAPS Webinar
It’s almost 2013: Do you know where your Internet marketing plan is? If not, you should probably start thinking about it as next year and the years to come promise to be ones of rapid and major change. Keeping up with those changes is the key to staying ahead. That was the focus of a [...]
User Reviews Trump Paid Ads for Patients — and Doctors
Perhaps you saw the figures released earlier this year from the number-crunchers at Nielsen. Looking at what sources of information people trusted most, the company found that less than half (47%) of the people surveyed trusted paid advertising. Depending on the outlet — TV, magazines or newspapers — that was a drop of 20–25% from [...]
The Consumer Decision Journey: 5 Contact Points for Doctors
Unless you’re a student of marketing in your spare time — Spare time? What’s that? — you’ve probably never heard of David Edelman. However, if you’re a doctor hoping to connect with today’s aesthetic consumers, you might want to listen to what he has to say. As a partner at McKinsey & Co., Edelman is [...]
4 Steps for Doctors Who Want to Turn Social Consumers into New Patients
It’s not you; it’s them. It sounds like a variation on the cheesy breakup line — “It’s not you, it’s me” — but it’s actually just the opposite. It’s a formula for building ties, not severing them, a point that perhaps becomes a little clearer when you interpret it as “It’s not (about) you; it’s [...]
When Doctors Should Sweat the Small Stuff – Nurturing Patient Internet Leads (Part III)
As we’ve discussed, Internet patient leads are different than word-of-mouth leads and they require a certain amount of nurturing. Unfortunately, even when you manage them meticulously, some won’t convert, a reality that leads many doctors to dismiss Internet marketing as a poor use of time. It’s common for a medical practice to calculate the conversion [...]
Doctors Who Snooze, Lose (Nurturing Internet Leads, Part II)
It’s one of the ironies of the socially-connected, Internet-driven times we live in: Aesthetic consumers may take months or years to decide on a procedure but when they send an email to a doctor they expect an answer damned near instantly. That double standard is arguably unfair, certainly challenging and, unfortunately, a fact of life [...]
Want new patients? Nurture those Internet Leads
Imagine this scenario: You have a well-designed practice website with appealing design, fresh content and multiple ways for visitors to contact you. When a prospective patient does just that — either by phone or email — it’s only natural to believe that you’ve just gained a new client. The reality? Internet leads are just that [...]
