Not familiar with the term SoLoMo? You should be because it’s rapidly redefining how consumers get their healthcare information. Increasingly, people are turning to Social media for insights, searching for Local providers who can fill their needs and doing it all on their Mobile devices. SoLoMo. It’s the connective tissue that’s helping aesthetic consumers navigate [...]
Tag Archives | Mobile
4 More Takeaways from Nielsen’s Latest Social Media Report
When it comes to tracking consumers’ views on media — traditional, social or otherwise — few companies have a better handle on the current state of affairs than the longtime trend-trackers at Nielsen. So when they publish a report called “State of the Media: The Social Media Report 2012,” rest assured there are plenty of [...]
4 Ways Your Website Analytics Can Augment Your Marketing Efforts
Mention website analytics to many doctors and you can almost see their eyes glaze over. Visitor flows, bounce rates, multi-channel funnels — to the uninitiated, the parameters that give Google Analytics and its counterparts their punch can seem all but indecipherable. The good news is that they don’t have to be. On the one hand, [...]
Infographic Friday: As PC Sales Dwindle, Going Mobile is Good for Business
Nexus 4s, iPhone 5s and Lumia 920s. Surfaces, Xperias and iPad Minis. With Christmas right around the corner and new devices crowding store shelves, it’s safe to say that the mobile Internet has arrived. Consider the infographic below, created by the web-hosting company, 34SP.com, which highlights the fact that 2012 will go down as the [...]
Infographic Friday: Is Your Practice Website Fast Enough?
Patience, they say, is a virtue — unless, that is, you’re a consumer searching the web. In today’s hyper-kinetic, always-on society, people expect speedy results from their Internet activities. And, as this infographic from Econsultancy.com shows, if they don’t get them, they just as quickly go elsewhere: And time definitely is money — as in [...]
Doctors and Mobile Shoppers: Is Your Practice Website Open for Business?
Have you ever looked at your practice website on a mobile phone? If you haven’t, you probably should because it’s a safe bet that that’s exactly how consumers are going to be viewing it in the years to come. Consider the following infographic from Tealeaf Technology, a customer experience management company that was bought by [...]
Post-op Texting Offers New Tool for Busy Doctors
Is it ok 2 txt yr patients? For doctors hoping to remain relevant with today’s digitally driven consumers, the answer is a definitive “yes.” Texting is not only a convenient and increasingly popular mode of communication for millions of people; it can actually facilitate post-operative recovery. That’s among the results of a study published in the July issue [...]
Email Goes Mobile: Obstacles and Opportunities for Doctors
Smartphones — they’re not just for making calls, sending texts and playing Angry Birds anymore. Turns out they’re increasingly being used to read email, a seismic shift that spells both challenges and opportunities for any doctor hoping to keep or increase subscribers to an emailed newsletter. Simply put, if your newsletter isn’t designed for mobile [...]
Is Your Medical Practice Website Mobile Friendly?
At RealSelf we’re witnessing a dramatic increase in usage of mobile devices consumers use to research plastic surgery, dermatology, cosmetic dentistry, and other medical-beauty topics. In the last quarter of 2010, 1 in 5 visits to RealSelf.com were via a mobile device such as an iphone or tablet computer. The chart here shows the meteoric [...]
