When it comes to researching a procedure and choosing a doctor, aesthetic consumers can take months or even years to make a decision. When it comes to receiving emails from the providers they’re considering, they often make their decisions — open or delete — in a fraction of a second. Come out on the wrong [...]
Tag Archives | newsletters
Build Your Email Subscriber List with a Well-written Welcome Message
Imagine a new patient walking into your practice for the first time only to find themselves ignored, treated rudely or hit with the hard sell right off the bat. There’s a good chance they’ll opt to walk right back out. Turns out your email marketing campaign may be having the same effect. And while engaging [...]
5 Questions to Ask Your Email Marketing Team
When you consider that more than 144 billion emails get sent every day, it’s not hard to imagine that many people’s “reading” ritual sounds something like this: Click, delete. Click, delete. Delete, read, delete, read later, delete, delete, delete. That’s fine if the emails in question are coming from Nigerian princes and U.K. lottery officials but [...]
Email Goes Mobile: Obstacles and Opportunities for Doctors
Smartphones — they’re not just for making calls, sending texts and playing Angry Birds anymore. Turns out they’re increasingly being used to read email, a seismic shift that spells both challenges and opportunities for any doctor hoping to keep or increase subscribers to an emailed newsletter. Simply put, if your newsletter isn’t designed for mobile [...]
Expand Your Email Base Beyond Existing Patients
It’s good to share. It was true in kindergarten, it’s true in online forums and it’s true in email newsletters. If you’re among the increasing number of doctors who produce newsletters, including sharing buttons to social-media sites can significantly expand your audience. Consider recent research from GetResponse.com, which notes that 18.3% of marketers included sharing [...]
