If you’re looking to score well with aesthetic consumers, the folks at PwC’s Health Research Institute (HRI) have a little advice: Stop! As the Institute notes in a new report, “Scoring Healthcare: Navigating customer experience ratings,” doctors who focus on stars, letter grades and other one-dimensional ratings miss an excellent opportunity to connect with patients, [...]
Tag Archives | patients
Infographic Friday: The Search for Health Info Goes SoLoMo
Not familiar with the term SoLoMo? You should be because it’s rapidly redefining how consumers get their healthcare information. Increasingly, people are turning to Social media for insights, searching for Local providers who can fill their needs and doing it all on their Mobile devices. SoLoMo. It’s the connective tissue that’s helping aesthetic consumers navigate [...]
For Doctors, the Future of Marketing Is on Demand
If you’ve ever found yourself thinking that consumers are just too demanding, brace yourself. According to the folks at McKinsey, you ain’t seen nothing yet as evolving technology and rising consumer expectations are setting the stage for the next great stage in marketing. It’s called on-demand marketing and doctors who ignore it run the risk [...]
Infographic Friday: It’s the Economy, Doctor!
Perhaps you heard the little news item earlier this week that the Dow topped the high it set in 2007 when it closed at 14,253 on Tuesday. Needless to say, the new record was welcome news from Wall Street to Main Street. Whether you’re invested in the market or not, it should be considered good [...]
Buzz Index: BBL Sisterhood Is Serious about Butt Lifts
Say what you will about social media but one fact is inescapable: When it comes to cosmetic surgery, what were once considered “whisper conversations” are being talked about like never before. And while the online dialogue is ongoing on dozens, if not hundreds, of subjects, you’d be hard-pressed to find a subject that inspires more [...]
Infographic Friday: Aesthetic Procedures through the Ages
It’s often said that true beauty is ageless but, let’s face it, we could all use a little help as the years add up. Likewise, as this infographic from the American Society for Aesthetic Plastic Surgery (ASAPS) suggests, the number of candles on patients’ personal birthday cakes plays a significant role in the types of [...]
The Future of Healthcare Marketing: 4 Trends to Watch this Year
Wondering what the coming year portends in terms of marketing your practice? The folks at healthcare marketing agency Franklin Street have given it some serious thought and identified four trends that will reshape how consumers find, select and interact with their providers in 2013 and beyond: Mobile Matters It’s official: There are now more smartphone [...]
Aesthetic Consumers Choose Doctors Who Respond to Online Inquiries
Funny thing about the Internet: despite its undeniable ability to supplant face-to-face contact, the people who use it still take their interactions on it very personally. In fact, when you think about, it may just be the medium’s depersonalized nature that makes personal interactions online so powerful. That’s certainly the case with doctors’ responses to [...]
New Report Highlights 2012’s Hottest Trends in Plastic Surgery
Less cellulite and a more shapely rear. It’s not surprising, perhaps, that better thighs and butts are atop many aesthetic consumers’ wish lists but new data puts some hard numbers to the anecdotal idea. According to the latest report from RealSelf.com, Cellulaze and Brazilian butt lifts posted the greatest increases in search volume among [...]
Buzz Index: A New Year, A New Body?
Maybe it’s the time of year. At a time when millions of people resolve to lose a little weight, those who have already lost a lot of it are more than happy to share their experiences. Case in point: aesthetic consumers who have had or are considering a body lift. In fact, according to the [...]
Buzz Index: Aesthetic Consumers Want More Permanent Makeup, Fewer Tattoos
In San Diego, a middle-aged woman wonders about the use of anesthesia for permanent makeup procedures, prompting responses from several doctors. In Ohio, a young woman wants to get an 11-year-old tattoo on her back removed, sharing her pre- and post-procedure concerns and advice with others seeking similar treatment. Two different patients, two different procedures [...]
Aesthetic Consumers Like Reviews, Board-certified Doctors and Enough Time to Decide
Big-screen TVs for a few hundred bucks, designer hand bags at half-price and children’s toys for cheap, cheap, cheap. With Black Friday and Cyber Monday right around the corner, it’s easy to think that shopping is always about acting fast to get the best deals. Obviously, aesthetic consumers approach their buying decisions a bit differently. [...]
Teens Turn to Cosmetic Surgery to Combat Harassment
School may be back in session but that doesn’t mean you won’t be seeing young patients in your office in the coming months. According to a recent survey of the RealSelf user community, parents are viewing cosmetic surgery for their kids as a valid response to a problem that seems to be getting worse: Bullying. [...]
Patient Stories Make for Great Doctor Reviews
Here at RealSelf, we spend a lot of time talking about doctor reviews but traditional reviews actually play a very small role in our user community. Truth is, when most users write about the aesthetic procedures they’ve had, they’re not passing judgment on their providers, they’re sharing stories about their experiences. It’s a subtle but [...]
Patients Take Purchase Decision “Journeys”
They say the longest journey begins with a single step but for consumers considering cosmetic surgery, it’s the steps that follow that may matter most. And for doctors trying to market their practice in these socially-driven times, being there for the entire journey is more important than ever. These days, aesthetic consumers no longer take [...]
Does Your Practice Website Welcome (or Rebuff) Older Users?
As a successful doctor, you no doubt take great pains to make sure your office provides a warm welcome to prospective patients but have you considered whether your practice website does the same? For doctors with older patients, a poorly designed website can be the online equivalent of having those patients walk in your clinic [...]
Older Patients Turning to Social Media for Research
Contrary to the common stereotype, social media is not the private domain of the young and short attention-spanned. Increasingly, web-savvy seniors are joining the conversation, a seismic shift that presents both challenges and opportunities for doctors with older patients. Researching health information is consistently one of the three top activities online regardless of age, says [...]
Cosmetic Surgery Trend: More Informed Patients, Minimally Invasive
Fewer eye lifts, a boom in Botox and more informed — and increasingly Internet-savvy — patients. For doctors trying to keep up with a changing market, those are among the findings in a pair of recently released reports recapping 2011. First up, the latest report from the American Society of Plastic Surgeons (ASPS), which shows [...]
