To the uninitiated, the intricacies of Internet marketing can be a confusing alphabet soup of unfamiliar acronyms. SEO? PPC? Chances are you already know that they stand for search engine optimization and pay per click, respectively, but digging deeper into their meaning can leave you feeling overwhelmed and ready to give up. That’s why we [...]
Tag Archives | pay-per-click
Why Doctors Should Buy Pay-Per-Click Ads For Their Name
Paying for your own name sounds like a terrible idea, doesn’t it? Until last summer, I’d have laughed and told you not to waste your money on such a silly idea. But in August of 2011, we heard a presentation by Melanie Mitchell from Digitas, an agency in Chicago that serves large national brands. Mitchell shared data [...]
Two Steps to Higher Pay-Per-Click ROI
Guest Post by Bill Fukui, Chief Operating Officer at Page 1 Solutions When it comes to online advertising, you may pay per click (PPC) but you earn per conversion. And since Google doesn’t negotiate the cost to be the top listing for a particular search, it’s important to ensure you’re getting the most bang for [...]
