Everybody loves a good deal — and that’s as true for cosmetic surgery as it is for clothes, cars and cosmetics. So says Regina Lewis of USA Today, whose article in the Money Quick Tips last week led off with the line: Demand for nips, tucks and wrinkle-free faces has consumers clamoring for bargains. The [...]
Tag Archives | reputation management
Posting for Profit: 7 Benefits of Doctor Blogging
As an adjunct professor, pediatric ENT surgeon and CEO and chief medical officer of Annica Media, Russell Faust would seem to have his hands full, a jam-packed schedule and plenty of reasons not to take on the potential time-suck of social media. And yet, despite all that, he’s not only a firm believer in the [...]
Infographic Friday: Get Social to Counter Patient Complaints
Are you giving lip service to customer service? These days, if you’re ignoring social media as a channel to respond to customer complaints, you probably are. Worse yet, you’re also ignoring an excellent opportunity to turn those complaints into accolades that will net you new business. The fact is that customer service should be a [...]
Private Practice, Public Life: Six Tips to Make Sure You Are “Celebrity” Ready
By Maureen Francisco Once upon a time, aesthetic professionals who worked on celebrities could enjoy seeing their handiwork in the public eye while remaining comfortably out of the spotlight. Not anymore. Between social media and reality TV, what was once a highly private matter is now increasingly high-profile and considered ready for primetime. This presents [...]
The 5 Cs of Social Healthcare: Create a Code of Conduct for Online Interactions (Part IV in a series)
No doubt, you’ve heard the horror stories: In Missouri, an OB-GYN is reprimanded for posting inappropriate comments about a patient on Facebook. In Rhode Island, a doctor is fired and fined after revealing identifiable patient information on the site. And in St. Louis, a cosmetic surgeon is sued for negligence after the digital information in [...]
Is Answering Questions Online Bad for Your (Business) Health?
With hundreds of thousands of doctor answers, RealSelf has a fair sense of how doctors view participating in online Q&A with patients. Most plastic surgeons, dermatologists, cosmetic dentists and related specialties see it as a legitimate extension of their online marketing efforts, or simply, a way to help consumers make better informed decisions about cosmetic [...]
Making Time for Social Media Saves Time for More Important Things
After a full day of consults, surgeries and staff meetings, you could be forgiven for thinking that adding more to your workload by maintaining a presence in social media is a time suck you just can’t afford. Truth is, though, that approach has it exactly backwards because social media can actually save you time in [...]
Claim your Google+ Profile for Increased Credibility and Better Search Rank
If you’re a socially savvy doctor, you probably already have a Facebook page and, perhaps, a Twitter feed or some photos up on Pinterest. Claimed your Google+ profile yet? If not, you should. Although the search giant’s social network doesn’t generate the media buzz that its competitors often do, it’s growing fast. In fact, according [...]
Is Cosmetic Surgery Getting Commoditized?
Petroleum products. Precious metals. Plastic surgery? Technically speaking, only two of the above can be considered commodities but sometimes it can be hard to tell which two. Between industry developments, competitive pressures and changing consumer behavior, it’s not surprising that longtime aesthetic providers are feeling that a profession built on personal expertise and one-on-one relationships [...]
3 Steps to Social Media Management and Measurement
At RealSelf, we often talk of taking a three-step, Crawl-Walk-Run approach to engaging with online consumers through social media. As CEO Tom Seery explains, Most doctors are at what can be called the Crawl stage, where they see the value of protecting their online reputation but aren’t ready to promote on the web. A growing [...]
Infographic Friday: Social Health Care Is Set to Soar
With 2012 now in the history books and 2013 just a few days old, it’s only natural to look to the future and contemplate what’s to come. Much, of course, is unknown but one thing is already clear: When it comes to health care, social media is poised to inform every aspect of how patients [...]
4 Things Doctors Can Learn from the Hotel Industry
Every day millions of people go online, surf from website to website and ultimately book… a hotel room. What’s that got to do with cosmetic surgery? More than you might think. In recent years, the hotel industry has come to realize that the way travelers make their buying decisions has changed. Sure, reserving a hotel [...]
Aesthetic Consumers Like Reviews, Board-certified Doctors and Enough Time to Decide
Big-screen TVs for a few hundred bucks, designer hand bags at half-price and children’s toys for cheap, cheap, cheap. With Black Friday and Cyber Monday right around the corner, it’s easy to think that shopping is always about acting fast to get the best deals. Obviously, aesthetic consumers approach their buying decisions a bit differently. [...]
Doctors Who Create Great Content Reap Multiple Benefits
If you’ve been reading this blog for a while, you’ve probably heard us say that producing the kind of content aesthetic consumers are looking for is crucial in today’s competitive environment. But don’t take our word for it. As business manager for David B. [...]
Infographic Friday: How to Win the Google Name Game
If you’ve ever Googled your name and been surprised at what comes up, you’re probably not alone. According to the folks at BrandYourself.com, 1 billion names are searched on Google every day — and as the infographic below shows, the results are not always pretty. Think about it: If only 2% of people own their [...]
Google’s Author Rank: Reputation Management Meets Search Results
As an aesthetic professional, you already know that your reputation is invaluable in terms of maintaining patient satisfaction and engendering trust among non-patients considering cosmetic surgery. Turns out it can also boost your ranking in Google searches. In an effort to improve the quality of the results it returns, the world’s biggest search engine is [...]
