Wondering what a small, flightless bird native to the Southern Hemisphere has to do with your practice website and its ranking in search results? If the bird in question is Penguin 2.0, the latest update to Google’s search algorithm, the answer is everything. Rolled out late last month, Penguin 2.0 promises to fine-tune Google’s already [...]
Tag Archives | search
Go with the Flow: 3 Channels to Connect with Aesthetic Consumers
We spend a lot of time at RealSelf talking about the “consumer decision journey” for a very simple reason: When people begin considering cosmetic surgery, they really are embarking on a journey. It can take weeks, months or years as they consider and evaluate their options and it can extend long after the fact as [...]
5 Reasons Why Good Reviews Are Good for Business
5 stars. 2 thumbs up. A++. When it comes to trusting information found on the Internet, there’s no escaping the fact that consumers give online reviews, well, glowing reviews. In fact, despite occasional reports of “astroturfing,” it seems they put more trust in them all the time. In fact, according to a survey conducted by [...]
Paging Dr. Google: Search Still Matters for Patients and Doctors (but Social Does, too)
You don’t have to be a software engineer to realize that millions of people turn to the Internet every day to research products, services and the businesses that provide them. That’s true for shoes, consumer electronics and, increasingly, for health information. In fact, according to a new study from the Pew Research Center, 72% of [...]
Infographic Friday: Search vs. Social. And the Winner Is…
Doctors who understand that utilizing both in tandem is a winning strategy in the rapidly changing arena of Internet marketing. That’s the gist of the following infographic from MDG Advertising. It may not be the prettiest image we’ve ever seen but it offers compelling evidence that betting your entire marketing budget on one strategy over [...]
Infographic Friday: How to Win the Google Name Game
If you’ve ever Googled your name and been surprised at what comes up, you’re probably not alone. According to the folks at BrandYourself.com, 1 billion names are searched on Google every day — and as the infographic below shows, the results are not always pretty. Think about it: If only 2% of people own their [...]
Google’s Author Rank: Reputation Management Meets Search Results
As an aesthetic professional, you already know that your reputation is invaluable in terms of maintaining patient satisfaction and engendering trust among non-patients considering cosmetic surgery. Turns out it can also boost your ranking in Google searches. In an effort to improve the quality of the results it returns, the world’s biggest search engine is [...]
Infographic Friday: Is Your Practice Website Ready for 21st-century Search?
Search is dead. Long live search. Actually, the reality is that search is neither dead nor destined to rule the Web forever. It’s just evolving and doctors who don’t keep up with the changes run the risk of becoming invisible to millions of potential patients. As this infographic from TheSearchAgents.com vividly explains, the old rules [...]
For Doctors, Social Sharing and Site-based Content May Trump Search
Search engines, social media and blog posts, oh my. Given the plethora of platforms and channels that constitute the digital universe, it’s not surprising that some doctors find Internet marketing about as appealing as a haunted forest full of flying monkeys. The solution, of course, is not to run for cover, but rather, to recognize [...]
Does Your Internet Marketing Need a Facelift?
As an aesthetic professional, you obviously spend a lot of time helping people look their best. Botox to erase wrinkles, Cellulaze to reduce cellulite, Vaser lipo to zap fat, etc. You might want to think of your internet marketing efforts the same way. In fact, if you haven’t given your practice website and social media [...]
Patients Are Searching for Answers, Inspiration and Doctors Who Educate
As the interplay between search and social continues to evolve, so too do the parameters and perceived value of search engine optimization. But instead of debating whether or not search is alive, dead or merely adapting to changing times, it’s worth looking at why people turn to the process in the first place. A study [...]
Doctors Should Tap into Local Search to Promote Their Practice
What do doctors and surgeons have in common with mechanics, financial planners and real estate agents? According to a new report from AT&T Interactive, they’re all in the top 5 categories when people search for local businesses. For aesthetic professionals hoping to turn online searchers into potential patients, ignoring local search is like tossing a [...]
Doctors Can Stop Chasing Google Ranking
If you’ve been online for a while, you’re probably familiar with search engine ranking reports, the lists that show your practice website’s relative positions for the keywords that people use on Google or Bing. Back in the day, say, 2007, they were a standard metric for determining whether your SEO was good or ineffective. But [...]
