If you’ve been reading this blog for a while, you already know many of the reasons we believe aesthetic professionals need to embrace social media: Patient education. Reputation management. More effective marketing to today’s consumer. But, in light of a recent study by researchers at UCLA, there’s one that may trump all of the above: [...]
Tag Archives | statistics
Infographic Friday: A Farewell to (Saggy) Arms
If you’ve ever found yourself looking at an image of Michelle Obama — or Jennifer Aniston or Jessica Biel — and found yourself thinking, ‘Wow, impressive arms,’ you’re definitely not alone. With summer and its sleeveless style fast approaching, women all across the country are seeing similar images and giving serious thought to giving their [...]
Worth It Ratings Add Fresh Insights to ASAPS Cosmetic Surgery Statistics
More than 10 million procedures, consumer expenditures approaching $11 billion and a whole lot of satisfied patients. Those are among the key findings to be found in a just-released report from the American Society for Aesthetic Plastic Surgery (ASAPS). In fact, according to the organization’s analysis of multi-specialty statistics for 2012, the 10.1 million procedures [...]
New Statistics Confirm Cosmetic Surgery Is a Leading Economic Indicator
What do home sales, car sales and cosmetic surgery procedures have in common? According to new statistics from the American Society of Plastic Surgeons (ASPS), all experienced respectable growth last year. Cosmetic surgeries in the U.S., in fact, were up 5% over the year before, hitting an all-time high of 14.6 million procedures. That, along [...]
Aesthetic Consumers Choose Doctors Who Respond to Online Inquiries
Funny thing about the Internet: despite its undeniable ability to supplant face-to-face contact, the people who use it still take their interactions on it very personally. In fact, when you think about, it may just be the medium’s depersonalized nature that makes personal interactions online so powerful. That’s certainly the case with doctors’ responses to [...]
New Report Highlights 2012’s Hottest Trends in Plastic Surgery
Less cellulite and a more shapely rear. It’s not surprising, perhaps, that better thighs and butts are atop many aesthetic consumers’ wish lists but new data puts some hard numbers to the anecdotal idea. According to the latest report from RealSelf.com, Cellulaze and Brazilian butt lifts posted the greatest increases in search volume among [...]
Infographic Friday: Men Represent a Small but Growing Market for Doctors
Look around your waiting room these days and you might notice something surprising: More of your patients are sporting beards, baritone voices and well-developed biceps. In other words, they’re men and as this infographic from the American Society of Aesthetic Plastic Surgery (ASAPS) shows, they represent a small but growing percentage of aesthetic consumers. Sure, [...]
Infographic Friday: Social Media and Small Businesses — Do You Measure Up?
If you’ve ever found yourself feeling overwhelmed by the demands of your social media marketing efforts, you’re not alone. Turns out many small business owners feel the same way. Consider a just-released survey from VerticalResponse.com, which asked 462 small businesses how much time they spend on social media activities, including finding and sharing content on [...]
Teens Turn to Cosmetic Surgery to Combat Harassment
School may be back in session but that doesn’t mean you won’t be seeing young patients in your office in the coming months. According to a recent survey of the RealSelf user community, parents are viewing cosmetic surgery for their kids as a valid response to a problem that seems to be getting worse: Bullying. [...]
RealSelf Buzz Index: Interest in Male Tummy Tucks Is on the Rise
Tummy tucks — they’re not just for women anymore. They never were, of course, but according to the RealSelf Buzz Index, they’re becoming an increasingly hot topic among men, as well. Whether it’s the result of extreme weight loss or frequent close-ups of Olympic athletes like Ryan Lochte and David Boudia, doctors shouldn’t be surprised [...]
From the Consumer Journey to Your Practice Website [Infographic]
Needless to say, we at MediBeauty.biz and RealSelf.com are firm believers in the power of social media. Why? Because no other medium is as powerful in facilitating the “decision journey” that consumers undertake or the two-way conversation they seek when considering aesthetic purchases. Unlike many social media sites, however, our goal isn’t to keep people [...]
Top Trends in Cosmetic Surgery Revealed by New Report
According to the latest trend report from RealSelf.com, consumer interest in CoolSculpting, Cellulaze and Mommy Makeovers is on the rise. Consider the numbers gleaned from analyzing the millions of searches that are conducted on RealSelf each month: CoolSculpting: More than 400,000 searches were conducted in the first three months of the year, up 36% from [...]
“Worth It Ratings” Add Fresh Insights to ASAPS Statistics
The numbers are in: According to just-released figures from ASAPS, more than 9.1 million cosmetic procedures were performed in the U.S. last year, an increase of 1% over the year before and a 197% jump over the last 15 years. Since 1997, the interest in and demand for cosmetic plastic surgery has risen exponentially and [...]
