When it comes to social media, all platforms are not created equal. And when it comes to marketing cosmetic surgery and other aesthetic procedures via social media, choosing the wrong one can result in a lot of wasted time, misspent marketing dollars and minimal return on your investment. Facebook, Twitter, Pinterest — they all boast [...]
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Tweeting Doctors Should Focus on Real Patients, not Fake Followers
If you’re among the socially savvy aesthetic professionals who recognize that amassing thousands of fans or followers is of little value, congratulations on avoiding one of the most common mistakes other doctors make. If not, you might want to read this recent article in “The New York Times,” which shows how people are buying followers [...]
Doctors and Twitter: Don’t Get Fooled by Vanity Metrics
Lady Gaga has 20 million “little monsters” following her on Twitter; Justin Bieber has 18 million “Beliebers.” As a cosmetic surgery expert with a Twitter account, you should have… little or no concern with how many followers you have. Truth be told, if you’re not a global pop star — and perhaps even if you [...]
