Unless you’ve been living in a cave, you no doubt know that Google is the world’s largest search engine. But do you know which one is No. 2? (Hint: It’s not Bing, Yahoo! or Ask.com.) It’s YouTube, which among other things, is proof positive that consumers are increasingly turning to video to learn more about [...]

Convert Visitors to Your Practice Website into Clients through Video
If a picture is worth a thousand words, what sort of value do you suppose a video has? To get an idea, take a look at the example below. Created by Bang On Target Videos, a maker of animated videos for businesses, the 3:33-minute cartoon should be required viewing for doctors curious about the role [...]

Online Videos Help Turn Viewers into Patients
You don’t have to be an expert in SEO to know that people love online videos but did you know those videos can be a powerful marketing tool for your practice? In fact, online videos can significantly increase onsite engagement and click-through rates (CTR). How much? According to a report from ComScore, people who watch [...]

Are You Doing Old Fashioned Marketing?
Insightful video on how product and experience now define brands-not just what marketers message in advertising. This is hardly lost on doctors who see that patient reviews directly impact (positive and negative) a practice’s ability to attract new patients. Branding in the New World
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Patients Take Purchase Decision “Journeys”
April 7, 2012
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Facebook for Doctors: Being Liked Doesn’t Always Add Up
February 19, 2012
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For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness
August 1, 2012
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Patients Are Rarely Complainers Online
April 10, 2012
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5 Biggest Mistakes Doctors Make in Social Media (and What to Do Instead)
February 1, 2012
Topics
- Advertising (6)
- Internet Marketing (109)
- Online reviews (23)
- Patients (42)
- RealSelf (40)
- Reputation Management (37)
- Social Media (110)
- Trends (17)
- Website Design (24)


